NIGHTMARES NEVER SLEEP

NIGHTMARES NEVER SLEEP
April 2010
New York City

WK collaborated with NIKE to headline an integrated marketing campaign, “Become Legendary” featuring the AIR JORDAN 2010 and starring the All-Star basketball player, Dwayne Wade. “Nightmares Never Sleep” is meant to depict how unstoppable Dwayne Wade is as a basketball player- a “nightmare” to his opponents. To showcase the player’s athleticism and also highlight the AIR JORDAN’s, WK used his signature motion stills to capture Dwayne Wade in flight.